Writing
Thoughts on building software that lasts, AI that actually helps, and lessons from 30 years of production code.
2024
Why Non-Technical Founders Should Never Hire 'A Developer' First
The expensive mistake of hiring developers before architects - and the hiring framework non-technical founders actually need.
I'm Not 'A Developer' (And Why That Distinction Costs Millions)
The costly confusion between developers and architects - and why mislabeling technical roles leads to million-dollar mistakes.
Managing Hundreds of Field Staff From a Single Dashboard
How a well-designed system replaced chaos with clarity — managing hundreds of field staff through software instead of spreadsheets.
Why I Chose Boring Technology (And It Saved Me Millions)
The strategic value of choosing stable, proven technology over trendy alternatives - and why boring wins long-term.
What Keeping Every Client for 12 Years Actually Required
The systems, decisions, and discipline behind exceptional client retention for over a decade.