Writing
Thoughts on building software that lasts, AI that actually helps, and lessons from 30 years of production code.
2024
I'm Not 'A Developer' (And Why That Distinction Costs Millions)
The costly confusion between developers and architects - and why mislabeling technical roles leads to million-dollar mistakes.
Managing Hundreds of Field Staff From a Single Dashboard
How a well-designed system replaced chaos with clarity — managing hundreds of field staff through software instead of spreadsheets.
Why I Chose Boring Technology (And It Saved Me Millions)
The strategic value of choosing stable, proven technology over trendy alternatives - and why boring wins long-term.
What Keeping Every Client for 12 Years Actually Required
The systems, decisions, and discipline behind exceptional client retention for over a decade.
What Running a Multi-Million Dollar Platform Actually Means
The reality of running a multi-million dollar business - where the money goes, what it costs, and what's left over.