Writing
Thoughts on building software that lasts, AI that actually helps, and lessons from two decades of production code.
2025
Your AI Project Is Stuck in Pilot Hell Because You Hired a Developer, Not an Architect
Why most AI initiatives never make it to production - and what architecture has to do with escaping pilot hell.
The Architecture Decisions That Prevented a Ground-Up Rewrite
The seven key architecture decisions that kept Conductor running for more than two decades without a ground-up rewrite.
2024
5 Red Flags Your 'Developer' Is Actually Building Technical Debt
Warning signs that your development is accumulating expensive technical debt - even if you can't read the code yourself.
From Idea Straight to Code: The Hidden Death March Non-Technical Founders Don't See
What happens when you skip requirements and design - the old-school discipline we threw out and why it still matters.
Why Non-Technical Founders Should Never Hire 'A Developer' First
The expensive mistake of hiring developers before architects - and the hiring framework non-technical founders actually need.